As the updated logo used across our website declares, in 2025, Affirmity is celebrating 50 years in the workforce compliance space. Discover the full story of our history—from long before we even called ourselves Affirmity and into the present day—in a new video celebration.
From Criterion Inc., to PeopleClick, to PeopleFluent, and a few others along the way, we’ve had a number of names over the years—though we’ve always had the same commitment to enabling fair and merit-based practices. Join us as we reflect on how our organization and our clients have adapted, innovated, and succeeded across five decades (and prepare to see some familiar faces in the images we’ve found in our archives!) Check it out here:
We hope you’ve enjoyed this trip down memory lane. Our extended, 50-year history covers some sizable shifts in not only technology, but also federal and state compliance, and non-discrimination best practices. The most recent challenges around workforce compliance are reshaping the immediate future of our business and your organization. We’re confident of the way forward and are here to help you continue the great work your programs and your organization have already achieved.
Thank you to everyone who has contributed to the Affirmity story so far. Join us as we see what the next 50 years of workforce analytics and compliance will bring. And if you’d like to talk to us about our services and solutions, contact us today.
About the Author

Jeffery Lewis oversees professional services and sales for Affirmity. He leads teams of consultants who deliver services spanning workforce compliance, EEO opportunity, and non-discrimination best practices. He also supervises the team of experts who specialize in assessing risk around allegations of discriminatory employment practices.
With more than 35 years with the company, Mr. Lewis has assisted hundreds of clients across numerous industries. He regularly presents executive seminars on all aspects of workforce analytics, affirmative action, and diversity management. Connect with him on LinkedIn.