Affirmity and CAPE Inclusion Establish New Referral Partnership to Enhance DE&I Offering for Customers

Affirmity is working with NMSDC minority-certified business CAPE Inclusion to mutually expand diversity, equity, and inclusion services for customers.

DALLAS, TX—24 March 2022—Affirmity, a market leader in workplace compliance, diversity, and inclusion training and consulting solutions, today announced that it has partnered with CAPE Inclusion, a Black-owned business and peer in the DE&I solutions space.

A new referral partnership will see both businesses promote each other’s services to their customers. This will allow CAPE Inclusion customers to benefit from an easy path to accessing services such as Affirmity’s diversity metrics and inclusion training offerings, while Affirmity customers will have further options for consulting services and software, including an inclusion measurement tool.

The arrangement means that customers can benefit from a wealth of DE&I expertise and experience at the two companies. Kim Hendon, VP of Sales at Affirmity, provides an illustration of that expertise: “CAPE Inclusion has ‘written the book’—so to speak—on how to create and manage DE&I programs.”

Co-founder Jason R. Thompson’s book, Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, discusses his CAPE process (Collect, Analyze, Plan, Execute and repeat). Hendon explains: “Not only did the development of this process lead to the creation of CAPE Inclusion itself, but its clear and easy-to-follow principles are ones that Affirmity would endorse.”

Discussing the agreement, CAPE Inclusion Co-Founder and Vice President Jason R. Thompson added: “This agreement reasserts Affirmity’s commitment to diversity, equity, and inclusion by seeking to partner with and support diverse founders and companies. Affirmity understands that strong diversity and inclusion programs are about who you hire and the companies with whom you partner.”

He continued: “We strongly believe that, together, our data tools will be integral to the success of any DE&I program and our customers’ ability to create sustainable change. We hope through this partnership to create change on a level that has never been seen before.”


About Affirmity

Affirmity, with PDT Global, provides a robust portfolio of software, consulting services, and blended learning solutions that help our clients experience long-term business value gained by a diverse and inclusive workforce, while minimizing workforce compliance risk.

Drawing on more than 45 years of experience, our software, learning solutions, and team of experts guide D&I, HR, and workforce compliance leaders to easily analyze diversity across the organization, identify gaps and insights into causes, develop inclusion strategies, execute learning pathways, and track progress over time.

A part of Learning Technologies Group plc (LTG), Affirmity serves more than 1,200 organizations worldwide.

About CAPE Inclusion

CAPE Inclusion is certified by the National Minority Supplier Development Council (NMSDC) as a minority supplier, and founded by DE&I thought-leaders. Co-founder Jason R. Thompson has over 25 years of experience leading and building award-winning programs in multiple industries, including sports, health care, technology, and higher education.

Thompson developed the CAPE process—an acronym meaning Collect, Analyze, Plan, Execute (and repeat)—leading to the formation of CAPE Inclusion. CAPE Inclusion’s focus is the creation of data-driven solutions to power Diversity, Equity & Inclusion (DE&I) change.

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